On average, more than 6,000 individuals take their own lives by suicide each year across the United Kingdom (UK) and Republic of Ireland (ROI). Some of these deaths attract media attention. Suicide is a complex topic and presents a distinct set of challenges for the journalists who report on it. They have to balance a range of factors including what is in the public interest and the risk of encouraging imitative behaviour. At the same time they must guard against intrusion into the grief and shock of the bereaved while considering industry regulation and codes of practice.